The Arden Letter

The Arden Letter

11 Notes on Lego

European Straits #161

Nicolas Colin's avatar
Nicolas Colin
Feb 19, 2020
∙ Paid

Hi, it’s Nicolas from The Family. Today, I’m relaunching my “11 Notes” format in which I discuss specific companies and their strategy, and I’m covering… Lego.

Today is the day when the French version of my book Hedge is released 🎉 If you read French, you can now order it from Amazon 👉 Un contrat social pour l’âge entrepreneurial. Also don’t miss my next seminar Les Jours heureux next Tuesday at our office in Paris—about Europe discovering its own social contract between the US and China. Please register here and I’ll see you there.

In the meantime I wanted to follow up on my previous “11 Notes” articles (on Amazon and Goldman Sachs) and write about another fascinating company: Lego 👇

Keep reading with a 7-day free trial

Subscribe to The Arden Letter to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2026 Nicolas Colin · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture