The Arden Letter

The Arden Letter

Ben Robinson on Business Strategy

Today: My friend Ben Robinson, of Aperture, spent an hour with founders in The Family’s current batch of startups.

Nicolas Colin's avatar
Nicolas Colin
Feb 01, 2021
∙ Paid
Credit: Aperture

The Agenda 👇

  • I brought Ben along for a one-hour conversation with founders in our current batch

  • We covered business strategy: Ben’s definition of it, why it matters for startups

  • Ben’s views, mine, and those of other sources on markets, operations, branding, and more

  • Finally, my thumbs up/down for last week

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