The Arden Letter

The Arden Letter

The Future of Consumption

Today: A deep dive into consumption in the Entrepreneurial Age and the consequences for businesses.

Nicolas Colin's avatar
Nicolas Colin
Mar 04, 2021
∙ Paid
Credit: Quinton Coetzee

The Agenda 👇

  • The current paradigm shift triggers new patterns of consumption

  • Consumers take part in value creation, thus becoming more powerful

  • Now it’s all about quality at scale. But what is ‘quality’, exactly?

  • Key trends: consumers knowing themselves, hunting as a lifestyle

  • Levelling up the entire economy, one industry at a time

  • A reading list on consumption, retail, and entrepreneurship

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