The Arden Letter

The Arden Letter

Your Customers Are More Than Their Collective Purchasing Power

Today: A customer base is an asset and executives need to act accordingly. Less writing in the coming days.

Nicolas Colin's avatar
Nicolas Colin
Nov 13, 2020
∙ Paid
Credit: Benjamin Dada

The Agenda 👇

  • A question from a friend

  • Customers matter for more than their wallet

  • The case of airlines and GDSs

  • Aggregation theory

  • Busy days ahead

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